New National Video, Apartment Story

I think the National is one of those bands you don't quite get the first time around. My first impression was "this is yet another band in the vain of the Cure/Depeche Mode/the Smiths/Morrissey/enter hip 80's band name here" and that's why everyone is raving about them. Of course, this is not entirely a bad thing, just you know, we're all mostly looking for something fresh and original (and trying to avoid the stigma that comes with jumping on the bandwagon, so to speak). There is something more to the National though, that caught my ear on a second listen. Besides of course, being catchy, melodramatic indie pop (I mean, how can you say no?), the sound is very simple but very together, and often there is a beauty in the simplicity (we can't all be orchestral Sufjans, nor do we want to be). Coupled and complimented by the same wonderfully simple, self-depreciating lyrics, the National's Boxer is a good soundtrack for a rainy day, in other words.
With that said, the new video: